At Fuori Salone 2018 MINI unveiled the “MINI LIVING – Built by All“ installation, developed in collaboration with London architects Studiomama. The concept empowers the residents themselves to become architects and explores contemporary living challenges. Art direction of the concept and key visual, including a customer journey that made the concept tangible on site, as well as advertisements and banners, a modular catalogue, leaflet guide, invitation and more.
For and with Meiré und Meiré.
The invitation, screen printed on greyboard with laser cutted graphic elements, reflects the concepts core principle of playful participation.