Architecture at the threshold

Key visual and editorial design for the 2018 Light + Building trade fair. Not only does communication connect people, it also unites technology. Siedle combines the power of specialists with open systems. As a symbol for the start of a conversation the mouth marks the central function key of their hands-free stations. The new key visual reflects the fairʼs theme „Letʼs communicate“ by putting Siedleʼs characteristic symbol in a new, digital context. With dynamic blur and friendly colors the design stands for transparency, humanity and openness.

For and with Meiré und Meiré


Giacometti Nauman